Who is Seniors Rock?


Joanna Palvino is a boomer herself and uses her years of experience in advertising and media, along with her knowledge of aging to produce programs that are unique and enjoyable, as well as safe.

When a family crisis turned Joanna’s focus to senior services she found a new respect and admiration for the elderly and a heightened awareness of the challenges that they and their families often face.

Seniors Rock Events & Entertainment was created to produce events that promote healthy adult fun and socialization and the benefits they bring.


Julie Ferreira comes to Seniors Rock with a background in Events and Community Relations in the corporate world. In this role, she had the opportunity to work with Seniors Rock as one of the first sponsors.

Julie enjoys bringing people together to create new opportunities that can benefit all involved.  She also gets a kick out of the nitty-gritty details of event production, always keeping in mind how the event will play out.

Julie is a member of the Rochester Professional Consultants Network and is a docent and Secretary on the Board of Trustees for the National Susan B Anthony House & Museum.